J & B MARKETING
BRAND MARK DESIGN
GABRIEL GARCIA
- $1.1M+ Email Revenue Generated In 2025
- 20+ Years Designing Brand, Packaging, & Ecommerce Systems
- 6+ Industries Consumer • Logistics • Food • Oil & Gas • Special Events
Brands That Sell.
GABRIEL GARCIA
BRANDING / WEB / E-COMMERCE
I’m a designer with over 20 years of experience helping consumer brands grow through thoughtful branding, product design, and ecommerce systems. My work sits at the intersection of creativity and strategy, combining strong visual design with the technical understanding needed to build real-world solutions.
I’ve worked across multiple industries, developing brands, digital platforms, and marketing systems that not only look good but perform. From brand identity to lifecycle marketing, my focus is on creating work that connects, scales, and drives results.
SPECIALIZED SKILLS
DESIGN
BRAND IDENTITY / PACKAGING / WEB / 3D MODELING
100%
WEB / E-COMMERCE
WORDPRESS / SHOPIFY / WOOCOMMERCE / KLAVIYO / CONVERSION DESIGN
100%
PROGRAMMING
PHP / LIQUID / HTML 5 / CSS / PYTHON
100%
SALES COPY WRITING
AIDA / PAS / BEFORE & AFTER BRIDGE / PPPP
100%
MOTION & VIDEO PRODUCTION
AFTER EFFECTS / PREMIERE PRO / ELEMENT 3D
100%
MY EXPERTISE
(2) Branding & Identity
Strong brands start with clear visual foundations. I develop brand identities that translate seamlessly across packaging, digital platforms, and marketing materials, helping companies create cohesive brand experiences customers recognize and trust.
(1) Product & Packaging Design
I design packaging systems that help consumer products stand out on crowded shelves while maintaining strong brand consistency across multiple SKUs. My work focuses on bold visual identity, clear hierarchy, and scalable packaging systems built for real-world production.
(3) Ecommerce & Web Design
I design ecommerce experiences that combine clean visual design with conversion-focused structure. From Shopify product pages to full ecommerce websites, my goal is to create online environments that guide customers toward confident purchasing decisions.
(4) Email Marketing & Lifecycle Systems
Email remains one of the most powerful revenue channels in ecommerce. I design lifecycle email systems and campaigns that build customer relationships and drive measurable results.
(5) Conversion & Marketing Systems
Design should support business growth. I work at the intersection of design and strategy, helping brands build marketing systems that connect product design, ecommerce, and customer communication into one cohesive revenue engine.
EXPERIENCE
Brand / Ecommerce Designer
PLN Distribution 2005 - PRESENT
Worked across branding, product packaging, ecommerce platforms, and marketing systems for multiple consumer brands. Led creative development from concept through launch while supporting long-term brand growth, including designing and executing lifecycle email marketing campaigns that generated over $1.1M in revenue in 2025.
Independent Brand & Ecommerce Consultant
Gabriel Garcia / Freelance 2012 – PRESENT
Founded and operated an independent design and consulting practice supporting startups and established companies across a wide range of industries, including oil and gas, produce and food distribution, supplements, health and beauty, hauling and transportation, city government, and special events. Worked directly with founders and leadership teams to develop branding, product packaging, ecommerce platforms, and marketing systems, including collaborative projects with nationally recognized brands such as Kraft and H-E-B.
EDUCATION
B.S. Computer Science
MINOR IN GRAPHIC DESIGN 2005
University of Texas Rio Grande Valley (formerly University of Texas–Pan American)
It is with great pleasure that I write this letter of support for Gabriel Garcia. Gabriel has been the graphic artist for the BorderFest Association and the McAllen Holiday Parade for the past three years (2016). Mr. Garcia is an innovative, inspiring and creative artist that goes above and beyond traditional strategies to create the right fit for every event, market or sponsor activation program. He has always embraced and adapted our goals with fury and insight developing new ways to reach our market.
Gabriel approaches every task with a shared passion and responsibility pushing the envelope giving us the unexpected.
Because of his work, our events have been recognized with award winning designs and campaigns. My blessings will always accompany him.
-Joe Vera, CECD, CFEE
Assistant City Manager (2015-2025)
Over the years, Gabriel has played an important role in shaping the identity and growth of our brands. From developing strong visual branding to building professional websites and guiding our marketing strategies, he has consistently helped us position our businesses for success.
Gabriel has a unique ability to understand both the creative and strategic sides of building a company. He doesn’t simply design graphics or websites — he helps create a complete brand presence that connects with customers and supports long-term growth. His thoughtful approach to branding, marketing, and digital presence has helped elevate each of our companies and strengthen our position in the market. His work has had a meaningful impact on our businesses, and I have always appreciated and respected his ideas and suggestions.
-Humberto Garcia, CEO
Loadz.com, EarthWorks, STAH